AllSaints Launch
PR Campaigns | PR & Influencer Campaigns
THE LAUNCH
IN CASE OF EMERGENCY, BREAK THE GLASS.
For the official launch of AllSaints in Egypt, our mission was to create a strong market entry that felt unmistakably AllSaints, bold, edgy, and deeply rooted in the brand’s identity, while generating genuine buzz within Egypt’s fashion scene.
BEHIND THE BUZZ
FROM GUEST LIST TO ON-GROUND EXECUTION, EVERY DETAIL WAS BUILT TO MAKE AN IMPACT.
We curated and managed a tailored guest list of influencers, celebrities, and key opinion leaders who naturally aligned with AllSaints’ world. From outreach and confirmations to on-ground coordination, we managed the full guest journey while creating the right conditions for authentic content and conversation.
The result was a launch that broke through the noise, generating authentic buzz, maximizing visibility, and positioning AllSaints’ Egyptian debut as a notable moment in the local fashion scene.
