BE Expo
PR Campaigns | PR & Influencer Campaigns
THE EXPO
THREE BRANDS. ONE BIG BEAUTY TAKEOVER.
At BE Expo, Egypt’s largest cosmetics event, we took on the challenge of making three powerhouse beauty brands, ECC, Source Beauty, and Infinity, stand out, connect, and command attention across the event and beyond.
BEHIND THE TAKEOVER
ONE EXPO. THREE BRANDS. THREE DISTINCT STORIES.
We managed influencer relations, media coverage, and on-ground amplification across all three brands, carefully curating the right influencer mix and tailoring coverage angles to each brand’s identity. The result was a unified presence with a distinct voice for every brand.
The result was a powerful presence across BE Expo, driving visibility, engagement, and digital conversation while strengthening the positioning of all three brands within Egypt’s beauty landscape.
