Floward Mother's Day Event

For Floward’s Mother’s Day Sohour, we created an elevated experience that brought the brand’s emotional connection to motherhood to life through thoughtful design, meaningful moments, and seamless execution.

We managed the experience end-to-end, from creative direction, visual identity, venue sourcing, production, and entertainment to on-ground management. We also curated and managed a strategic influencer guest list, overseeing attendance, coordination, content alignment, event coverage, and post-production.

The result was an intimate and elevated Mother’s Day experience that brought the right people together and extended its impact through high-quality content long after the Sohour ended.