GUCCI Flora Launch
Event Production | PR & Influencer Campaigns
THE LAUNCH
GUCCI FLORA TAKES OVER CAIRO.
For the launch of Gucci Flora in Egypt, our mission was to create an event that matched the prestige, energy, and global identity of the brand, bringing together the right people, the right atmosphere, and the right visibility.
THE PEOPLE BEHIND THE SCENE
FROM PR TO PRODUCTION, EVERY DETAIL WAS MADE TO MAKE THE LAUNCH UNMISSABLE.
Over 100 top-tier influencers and celebrities joined the celebration, alongside leading media outlets who captured the night through interviews and event coverage. From guest management to influencer relations, production, photography, and videography, Pimula handled the activation end-to-end.
The result was one of the season’s most talked-about launches, bringing Gucci Flora to life through a prestigious guest experience, powerful media presence, and content that extended the impact far beyond the event itself.
