Infinity Sports Influencer Campaign
PR Campaigns | PR & Influencer Campaigns
THE CAMPAIGN
SPORTS, STYLE & A LITTLE INFINITY.
For Infinity Sports, we brought the brand to life through a creator-led campaign that combined recognizable faces, authentic family energy, and content designed to reach audiences beyond the store.
BEHIND THE CAMPAIGN
THREE FACES. ONE STORE. A WHOLE LOT OF SPORT.
We partnered with Islam Fawzy, his wife, and Ahmed Mahmoud for an energetic in-store photoshoot, supported by personalized PR packages delivered directly to their homes. Their Instagram stories extended the campaign beyond the shoot, putting Infinity Sports in front of highly engaged audiences.
The result was a fun, personality-driven campaign that boosted brand visibility, brought Infinity Sports closer to its audience, and turned influencer reach into meaningful digital attention.
