Once Upon a Valentine by Queen and Lord

For Lord & Queen, we turned Valentine’s into a cinematic experience, inviting influencer couples to Alexandria for a celebrity-style escape where every moment became part of the story.

In collaboration with Rixos Montaza Alexandria, we designed the journey as a sequence of cinematic scenes, each creating a new chapter and brand interaction. Tailored activities and product integrations allowed every couple to naturally experience the brands while becoming part of the story themselves.

The result was a Valentine’s experience that felt less like a campaign and more like a movie, bringing couples, products, and storytelling together to create moments made for both memory and content.