Source Beauty - The Lost Pineapple Treasure Hunt

We turned Source Beauty’s signature pineapple into an interactive game, creating a treasure hunt that invited attendees to explore, participate, and chase exclusive rewards across the event.

We strategically hid 20 pineapples around the event, each unlocking an exclusive reward. The mechanic encouraged attendees to explore, interact, and ultimately make their way back to the Source Beauty booth.

The result was a playful, reward-driven activation that boosted on-ground participation, increased booth traffic, and turned Source Beauty’s pineapple into a memorable part of the experience.