Source Squad - Summer Activation
Activations | PR & Influencer Campaigns
THE ACTIVATION
THE SOURCE SQUAD HITS THE SEA.
For Source Beauty, we brought back the Source Squad with a fresh summer twist, turning the brand’s Cosmo Gate presence into a bold, colorful, and highly shareable moment designed to stop people in their tracks.
THE SQUAD IN ACTION
FIVE INFLUENCERS. ONE SPEED BOAT. ONE GIANT PINEAPPLE.
We brought together five influencers in coordinated, vibrant looks and created a standout entrance on a speed boat topped with a giant pineapple, the ultimate expression of Source Beauty’s playful summer identity. Inside the booth, interactive activations kept visitors engaged and the content flowing.
The result was a high-energy summer activation that turned heads, drove interaction, and positioned Source Beauty as one of Cosmo Gate’s most memorable brands.
