Source Squad - Cosmo Gate
Activations | PR & Influencer Campaigns
THE SQUAD
FIVE FACES. ONE ICONIC ARRIVAL.
We brought back Source Beauty’s Source Squad with a bold summer twist, turning the Cosmo Gate arrival into a colorful, high-energy brand moment built to capture attention and spark conversation.
THE SQUAD TAKES OVER
FIVE INFLUENCERS. ONE SPEED BOAT. ONE GIANT PINEAPPLE.
Five influencers stepped onto the scene in coordinated, vibrant looks, arriving by speed boat topped with a giant pineapple, a playful expression of Source Beauty’s identity. Inside the booth, interactive activations kept the energy going and audiences engaged.
The result was a standout summer moment that drove interaction, generated high visibility, and made Source Beauty one of the most memorable brands at Cosmo Gate.
